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Analytics · Per-post truth

Every spike has a name.
Hover a peak and meet the post.

LinkedIn shows you a number and moves on. buyWords keeps the receipts, per post and per voice: the trend, the posts behind every peak, the formats that pull, and who on the roster is actually landing. Counted, not estimated.

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Analytics · 1 year viewBucketed by week · hover a peak
Impressions
10K20KJun 3 · the peak
May 3 – May 9, 202613,801 impressions
MMWe grew the community to 3,600 members. Then we stopped investing. Here's the honest why.7,454
BKMeet our new Head of Sales: we don't just book meetings, we build pipeline. Meetings don't pay the bills, sales do.2,137
MMWe hit 97% of our appointment KPI, calling up 140%. The hard part now is doing it with less friction.2,115
MMIt's refreshing to be on the other side of the interview, sitting back instead of steering.2,095

4 posts this week

May 3 – May 9, 202613,801 impressions
MMWe grew the community to 3,600 members. Then we stopped investing. Here's the honest why.7,454
BKMeet our new Head of Sales: we don't just book meetings, we build pipeline. Meetings don't pay the bills, sales do.2,137
MMWe hit 97% of our appointment KPI, calling up 140%. The hard part now is doing it with less friction.2,115
MMIt's refreshing to be on the other side of the interview, sitting back instead of steering.2,095

4 posts this week

Feb 22 – Feb 28Apr 5 – Apr 11May 31 – Jun 6
Real series · 12 posts · Feb 22 – Jun 6, 2026Real series · 12 posts · 2026Every tooltip row is a real post
The old way

A screenshot of LinkedIn analytics in a Slack thread. A blended monthly average. By Friday nobody remembers which post did the work.

With buyWords

One chart over every voice you run. The spike, the post behind it, the author it belongs to. Numbers you act on, not frame.

The dashboard · The real interface

The real dashboard, down to the hover.

The analytics page inside buyWords, filled with 14 real posts across 5 voices. Click a metric and the whole room re-sorts: the chart, the top-post strip, the leaderboard.

b
AnalyticsThe in-app page, recreated · real data
Standard tier

The numbers behind
How the team is landing on LinkedIn.

Spikes, slumps, and the posts that drove them, at a glance. Hover any peak to see which posts lit up the room.

Feb 24 – Jun 3, 2026

Range pinned to the full tracked run. In the app this toggles 30 days / 90 days / 1 year.

Impressions

Bucketed by day. Hover a peak for the posts behind it.

12 dated posts · 2 undated stay off the axis
5K10K15K20K
50100150
5101520
24
Mar 9, 20263,861 impressions
MMApollo, Outreach, SalesLoft, Instantly are all converging into one tool. Nobody buys software, they buy outcomes.The post this day
Mar 9, 20263,861 impressions
MMApollo, Outreach, SalesLoft, Instantly are all converging into one tool. Nobody buys software, they buy outcomes.The post this day
Feb 24Mar 9Apr 2Apr 4Apr 9Apr 11Apr 13May 3May 4May 5May 6Jun 3
Posts14
Impressions76,505
Reactions1,048
Comments125
Reposts33
Eng. rate2.6%mean of post ratesmean of rates

Real counts, never rounded

Top posts

by impressions

01JSSDR LinkedIn vs. SDR reality. The job is unglamorous on purpose, and that's exactly why it works.Jared Schieber·Jun 3, 202619,14114519319,14102MMMy co-founder is obsessed with AI. 5 signs of obsession, and why I stopped being skeptical.Michael Maximoff·Apr 4, 202612,187507412,18703MMI don't usually rewatch my own podcast episodes. This one I rewatched the moment it posted.Michael Maximoff·Apr 13, 20268,374341018,37404MMWe grew the community to 3,600 members. Then we stopped investing. Here's the honest why.Michael Maximoff·May 4, 20267,454501237,45405KPThree times I celebrated before the deal was signed. Three times it cost me.Kateryna Petrochenko·undated5,354851905,354

Format mix

article2 posts20,561
image5 posts16,241
text4 posts15,553
carousel2 posts5,009

13 of the 14 posts carry a format tag; the newest landed after this count was taken.

Profile leaderboard

Impressions · the full tracked set

1MMMichael Maximoff43,5359 posts
2JSJared Schieber19,1411 post
3KPKateryna Petrochenko5,3541 post
4BKBelkins4,6852 posts
5IMInna Muzychenko3,7901 post
The role gate · one page, two sightlines
AdminThe page above

The dashboard you just scrolled is the admin view: the team headline, every voice on the chart, the leaderboard ranking all five.

MMJSKPBKIM
Profile leaderboard renders · admin only
ContributorThe other render

How your voice is landing on LinkedIn.

Hover any peak to revisit the post behind it.

one seat theirs · the rest locked
No leaderboard · nothing to rank against

Not a setting. The headline flips with the role, the leaderboard renders for admins only, and a contributor is scoped to their own posts on the server, before the page even loads.

Sync receipts · The table behind the chips

Every sync writes a row. The rows draw the climb.

Every LinkedIn sync writes a row per profile: rolling 30-day impressions, engagement rate, connections, followers. The delta chips read those rows, and the rows draw the climb. This is a real stretch of this roster's sync history, May 11 to 29, 2026.

Michael Maximoff · 30-day impressions

+47.0% · 12,687 → 18,649

Rolling 30-day impressions at sync time. The climb runs May 14 – 28, 2026.

April's spike aging out of the 30-day window
May 11May 14May 19May 21May 26May 28
The literal receipt · 5 of the 17 sync rows · May 2026, times UTC
SyncedViews (30d)ViewsEng rateERPosts (30d)Posts
May 14 · 15:5012,7992.235
May 18 · 17:4513,8972.356
May 21 · 15:5214,9212.298
May 26 · 20:3116,2862.519
May 27 · 16:0616,9812.5610

* The two May 11 syncs (dashed) still carried April's spike in their trailing window. It aged out; the climb after May 14 is all May posting.

Michael Maximoff · 30-day engagement rate

2.16% → 2.67%

Same 17 syncs. Reach climbed and the rate climbed with it.

Belkins · page followers

+62 followers

6 real sync points, May 19 – 29, 2026.

Latest network counts · latest synced value per profile · May 22 – 29, 2026
  • IMInna Muzychenko17,280connections
  • MMMichael Maximoff16,050connections
  • BKBelkins9,729followers
  • KPKateryna Petrochenko5,928connections
  • JSJared Schieber988connections

Patterns · Two shapes of reach

One post can carry a month. So can four days of showing up.

The chart surfaces both patterns: the outlier you study and the cadence you keep. Both happened on this roster in 2026, and both are sitting in the dashboard above.

The outlier

25.0%of the roster's impressions

came from 7.1% of its posts: one SDR reality-check, posted Jun 3, 2026.

All 14 posts · width = share of impressions · the wide one is Jun 3, 2026

  • Michael
  • Jared
  • Kateryna
  • Belkins
  • Inna

The cadence run

4posts in 4 days

May 3 to 6, 2026: a carousel and three images, back to back. No single post spiked, and no other week on the chart stacks four posts.

  • Sun · May 3carousel76 eng.
  • Mon · May 4image65 eng.
  • Tue · May 5image124 eng.
  • Wed · May 6image88 eng.

353 engagements in four days. The Jun 3 spike took 167. Engagements count reactions, comments, and reposts.

The loop · The number feeds the draft

The number feeds the next draft.

Analytics is not the end of the pipeline. It is where the next post starts: what landed shapes what gets written, slotted, and shipped, and the new post lands back on this chart.

  1. 01 · This pageAnalytics
    JSJun 3, 202619,141 impressions

    The read: the reality-check post out-pulled the rest of the chart, and the leaderboard says whose voice did it.

  2. 02Writing Assistant
    Draft · the voice that landed

    The draft: the assistant writes the follow-up in that voice's Voice DNA, shaped by what landed.

  3. 03Content Calendar
    MonTueWedThuFri
    Wednesday slot, reservedThe bias books it

    The slot: the plan books the follow-up into next week. Jun 3 landed on a Wednesday; the weekday bias remembers.

  4. 04Pipeline
    IdeaDraftReviewPosted
    The shipped card

    The ship: idea to draft to review to posted, and out the door.

next

The published post lands back on this chart as the next point. The loop closes.

Stop framing numbers. Start acting on them.

The trial is the whole platform, not a demo. Connect a profile and the chart starts filling itself.

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