Employee Advocacy Platform
Most tools run one account and call it a strategy. buyWords runs a roster: one content operations hub for every employee or executive you publish for, each with their own voice, content pipeline, and numbers. The five voices in this panel are real, and so are their counts.
7-day full-access trial, $0.95 to start. Cancel anytime. No demo, no sales call.
Inside buyWords
The actual interface, the Belkins roster, their real LinkedIn numbers. Watch the team assemble, write, plan, ship, and measure.
Real work · not a mockup
Every post below is real, published with buyWords, with its real numbers. No stock copy, no borrowed logos, no rounded vanity counts. Five roles, one content operations hub, and every voice's biggest post on the board.
SDR LinkedIn vs. SDR reality. LinkedIn: "Just booked 14 meetings this week, here's my 7-step framework." Reality: 3 of those ghosted, 2 weren't decision makers. The job is unglamorous on purpose, and the people who make peace with that part are the ones still standing in 3 years.
My co-founder is obsessed with AI. Can anyone relate? 5 signs of obsession: he thinks about AI every time we discuss an idea, he's built 20+ small products, his agents already do the work of a full marketing team.
I don't usually rewatch my own podcast episodes. This one I rewatched the moment it posted. The conversation moved from marketing taste to storytelling to brand building, the whole circle. That's the bar now.
Three times in my sales career I celebrated before the deal was signed. Three times it cost me. The deal doesn't become yours when they say yes. It becomes yours when they can't say no anymore. Until then, keep selling.
To the sales leaders who feel they've hit a ceiling: we're hiring a Head of Sales to lead our 2026 expansion. The goal: scale revenue 2.5x over three years. A playbook validated by 1,000+ client engagements.
Only 16% of our clients come from cold outbound. For a company running outbound for almost a decade, that number surprises people. The channel is rarely the problem. What goes into the pipeline is.
The odd digits are the tell. 19,141 is not a marketer's round number. It is what the post actually did. Read the voice, check the count.
Who it's for
If your job is helping your team sound sharp on LinkedIn, you already know the tab sprawl. This is the opposite of that.
Ten logins, ten tabs, zero overview of what landed.
One login, every voice, one switch away.
Five employees, five voices, each one bleeding into the next.
Voice DNA keeps every one unmistakably theirs.
Half the week vanishes into copy-paste and chasing drafts.
Plan a week of on-voice content in a single click.
Leadership wants the program. Nobody owns the content pipeline.
One content operations hub, the whole team advocating.
The roster expands, reporting drags, margins quietly leak.
Dozens of profiles, one dashboard, real per-post numbers.
How it works
Not five tools bolted together. One loop: pick a profile and the whole workspace re-keys to that voice, feed and numbers. Five moves, start to finish, then back to the top.
Pick a profile. The whole room re-keys to that voice, feed and numbers.
Draft in their Voice DNA, not a template. The line sounds like them.
Content ideas arrive ranked by freshness and fit. Never a blank page.
A week of on-voice drafts lands in the calendar in one click.
Per-post publishing numbers come back. You learn what content worked, and when it peaked.
The roster, in their words
A founder, an SDR, a sales lead, a recruiter, a company page. Different jobs, one screen, and a verdict from each in their own register.
I post in my own voice, not a tool's. The drafts read like something I would actually send, so I ship them instead of rewriting them at midnight.
I share the post no one expected, on the day they're already behind. Writing it in my own voice is the only version that ever gets a reply.
Posting used to be the thing I skipped when the quarter got loud. Now it is a fifteen-minute habit, and the right conversations show up before I ever have to chase them.
The company page and the team's personal accounts run from one screen. We see what landed this week without opening a stack of logins to find out.
A hiring post that sounds like a job board gets scrolled past. One that sounds like me gets replies from the exact people I wanted to reach.
The five above are the ones whose posts you just read, 76,505 counted impressions between them. We could close on a big round user number here. We count instead.
The ledger
Five voices, 14 posts, 76,505 real impressions. Counted, not rounded.
Pricing
Pick a tier, start a trial, manage every voice. Standard profiles get full sync and AI. Guest profiles bring the rest of the team into employee advocacy for near nothing.
7-day full-access trial. $0.95 to start. Cancel anytime.
Guest profiles top out at 100 included, on Corporate and Agency alike. The Agency premium buys Standard profiles and post volume, not more Guest seats.
Need more room? Extra Standard profile is +$20/mo, extra Guest is +$2/mo. Add them when you hit the wall, not before.
The difference
The market sells single-seat schedulers and a generic AI writer bolted on the side. We built the opposite: a content operations hub for everyone you publish for, and the whole loop that follows.
One profile per seat. A second voice means a second login.
Generic AI that writes like generic AI. Same cadence for everyone.
A scheduler. You still source, draft, and measure somewhere else.
A blank box and a blinking cursor.
Your own numbers, with no industry context.
Publishing is a solo act. Distribution is whatever one account can do.
Every voice in one account. Switch profiles in one click, each with its own data.
Voice DNA per person, modeled on how each employee actually writes on LinkedIn.
Scout to write to calendar to pipeline to analytics, in one place.
Topic Scout pulls from industry feeds, ranked for relevance and freshness.
Industry benchmarking compares your content performance against up to 50 named industry peers.
Guest seats let the whole team distribute approved content. Support, comment, share, leaderboard.
Built by the people who run this for a living. The same playbook that built Belkins, a B2B marketing agency, into a category name. We needed a content operations hub for it. So we shipped one.
Writing Insights
Operator notes from running dozens of voices. No engagement-bait listicles, no growth-hacking gospel (we do neither). The stuff we'd tell you over a desk.
The point landed. Then you kept typing. Where attention actually drops, and why the edit nobody makes is the last paragraph.
Hooks announce themselves. Cold opens just start. One of them gets read past line one.
A whole roster of employees, one team, zero blended-into-mush posts. The system that keeps each voice its own.
Likes are a lagging vanity number. The leading signal is velocity: how fast a post catches in its first hour.
Every view count on this page came off a real account. Put your own team in the seats. No demo, no sales call.
7-day full-access trial. $0.95 to start. Cancel anytime.
